Cheerio
Introduction:
Cheerio is a fun social drinking application. We observed how
people were longing to get in touch with their companions
and were devoid of their regular socialization. Thus, we
seized the opportunity and gave the people what they
wanted, a platform for virtual interaction.
Complication:
Creating a niche for Cheerio in an oversaturated market, trying to
gain people’s attention while there are a million other options on their
phones.
Our Solution:
Events were held by musicians, house party hosts,
storytellers, entertainers of all sorts on this application.
Additionally, we also reached out to our student bodies in
various business schools while the application was in its beta
testing phase in order to comprehend what needs to be
developed further. They went on to become loyal users since
they were a part of the process.
Influence:
Overall, we created a conversion rate of 35-40% and brought
them over 5000 users in less than a week. This generated
500+ hours of engagement on the application.
Introduction:
Cheerio is a fun social drinking application. We observed how
people were longing to get in touch with their companions
and were devoid of their regular socialization. Thus, we
seized the opportunity and gave the people what they
wanted, a platform for virtual interaction.
Complication:
Creating a niche for Cheerio in an oversaturated market, trying to
gain people’s attention while there are a million other options on their
phones.
Our Solution:
Events were held by musicians, house party hosts,
storytellers, entertainers of all sorts on this application.
Additionally, we also reached out to our student bodies in
various business schools while the application was in its beta
testing phase in order to comprehend what needs to be
developed further. They went on to become loyal users since
they were a part of the process.
