StockGro
Introduction:
StockGro is India’s first social investment platform. For an
application as such that was a state-of-the-art, engaging
platform for the youth, the commencement had to be from a
point of introduction and we did just that.
Complication:
Now a platform wanting to engage with the youth, in the middle of a
pandemic was nothing short of a tough challenge. We put our heads
together and conceptualized a few concrete plans.
Our Solution:
Thousands of students were educated about the application
and its utilization. Thereafter, this process snowballed, and
we got lakhs of students involved in the building of the
platform. Surveys were rolled out and needless to say, these
inputs proved to be extremely valuable to the StockGro team
because they could hear exactly what their target audience
wanted. These changes were implemented, the application
was redeveloped and updated.
Influence:
Our team was instrumental in bringing about 16% conversion
rate and 11% of this continued engaging with the app. StockGro
is going strong, even today and is one of our chief clients.
Introduction:
StockGro is India’s first social investment platform. For an application as such that was a state-of-the-art, engaging platform for the youth, the commencement had to be from a point of introduction and we did just that.
Complication:
Now a platform wanting to engage with the youth, in the middle of a pandemic was nothing short of a tough challenge. We put our heads together and conceptualized a few concrete plans.
Our Solution:
Thousands of students were educated about the application and its utilization. Thereafter, this process snowballed, and we got lakhs of students involved in the building of the platform. Surveys were rolled out and needless to say, these inputs proved to be extremely valuable to the StockGro team because they could hear exactly what their target audience wanted. These changes were implemented, the application was redeveloped and updated.
